Business profile: every field explained

• Business name & description: how we refer to you and the one-paragraph truth about what you do.
• What you sell: the services and products we write about.
• What you don't sell: we never write about these, even if they'd rank.
• Competitors: optional. Helps us find topics they cover that you don't.
• Voice: tone plus free-text notes ("never say cheap", "we're family-owned").
• Where you serve: local cities, or National.
• Call to action & internal links: the CTA at the end of every article, and pages we may link to (your services page, booking page).
• Reference documents: upload a brochure or price list and we'll use it for facts.

Click Save at the bottom after changes. New articles use the new profile; already-published ones don't change.